Reseller agreements
Set the terms for a business that buys your products or services to sell on.
Set the terms for a business reselling your products.
- Business / Legal document
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Key features
Reseller sets its own prices
The reseller pays a price or discount you write in and sets its own resale prices.
Terms for end customers
The reseller gives end customers terms at least as protective of the vendor as terms you identify, and promises nothing beyond the vendor's own written material.
Support split
Blanks for who supports the end customer first and what the vendor provides to the reseller.
Training and certification
A blank for how many people the reseller keeps trained and the cost of the vendor's training.
Approval of marketing
The reseller uses the vendor's marks only as directed, and material naming the vendor is approved before use.
About this document
A reseller agreement appoints a business to sell a vendor's products or services to its own customers, in its own name and on its own account. It covers what the reseller pays, ordering, the terms given to end customers, support, training and marketing.
You complete the blanks by hand. The form works for goods and for services such as software that a reseller sells on.
Is this document right for you?
Useful when
- You sell through partners who sell to their own customers
- End customers need support the reseller will give first
- You want control over how your name is used
Commonly used by
- Software and hardware vendors
- Manufacturers selling through partners
- Service providers using channel partners
Not sure? about your situation first.
Alternatives
These are separate documents, for different jobs.
- Distribution agreementsAppoint a distributor and set the terms of distribution.View document
- Agency agreementsAppoint an agent to act or sell on your behalf.View document
- Licensing agreementsLet another party use something you own, on your terms.View document
- Supplier agreementsSet the terms of supply with the businesses you buy from.View document
When to use this
- A software company signs a partner to resell its product
- A manufacturer brings on a reseller for a new market
- A vendor wants minimum training standards for partners who sell its product
What happens next
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More in Sales, Distribution & Commercial
- Sales agreementsSet the terms for selling goods or services.View document
- Distribution agreementsAppoint a distributor and set the terms of distribution.View document
- Supplier agreementsSet the terms of supply with the businesses you buy from.View document
- Agency agreementsAppoint an agent to act or sell on your behalf.View document
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Questions
About the reseller agreements
A distributor typically takes stock and resells in a territory. A reseller agreement is lighter on stock and heavier on end-customer terms, support and training.
Still have a question? .